LETTER FROM THE PRESIDENT OF BRIGHTARROW — January 2020
A new decade is now underway, and what an exciting time for it to arrive. When we reach calendar milestones as significant as a new decade, it gets me thinking about the big picture – where we've been and where we're going.
How people communicate is going through significant changes, yet the tools and techniques do not always adapt as quickly. Many organizations frequently find themselves needing to review their communication services and methods to make sure they are in tune with how people receive and send information. For us, that's what makes this industry so much fun – we embrace change and take pride in making sure we provide the broadest range of functionality with maximum reliability.
We are the only major mass notification supplier whose original technology innovators remain with the company. Our competitors' solutions have been sold, resold and in many cases resold again. For those of you who understand how complex software systems work, the ability to significantly change the code base written by former employees is at best slow and clumsy, and often impossible. In our case, we have been adding engineers as we grow, but our original designers are here to help navigate through the more complex subsystems. The net result is that we can update and make significant changes at a pace much faster than any of our competitors. In an industry where underlying methods of communication are constantly evolving, this ability to adapt to the changing world quickly is proving to be quite useful.
2019 year was a very eventful year for us. Click below to learn of some changes and the future of BrightArrow's products and services.
From the day I started the company over 22 years ago, our unwavering focus has been to make automated communication to people as streamlined, efficient, reliable and economical as technology will allow. Each year has been more exciting and eventful than the last. We are proud of our ability to grow and adapt our solutions at a pace much faster than competitors, partly because of the talent of our team, but also because of our unique position of having the originating innovators still with the company as key contributors.
Our most important and valued resource, however, is our thousands of customers. On a daily basis we hear requests and suggestions that guide our upcoming features and enhancements. Although we cannot implement every request, when we see patterns emerge, or a great idea that is easy to implement, we are on it.
We love what we do, and we hope you appreciate the changes we make. One thing that is unique about BrightArrow is that we don't spend the kind of money our competitors do into sales and marketing campaigns or buying into pay-to-play partnerships. Instead, we rely upon you to let your colleagues in other organizations know about our solution. Whether you subscribe to a regional or industry chat group, or even have friends or colleagues who might benefit from the BrightArrow solutions, would you mind taking a few minutes to mention BrightArrow to them? The more organizations who use the system, the faster we can adapt and grow our solution to the fast-changing communication needs. Always feel free to reach out to me directly with ideas or suggestions. We stand by to grow our solution to fit your ever-growing and changing needs.
With Bright Regards,
Founder and President
BrightArrow Technologies, Inc.