Organizations across the board use different means of communicating with their constituents. 

Often, these organizations are unaware that they can bundle several modalities of communication channels. For example, they may use one type of software to send out emails and another type of software to send text messages.

Ideally and most effectively, it is best to have a mass notification system that provides a wide variety of communication channels or modes. One benefit is the ease of being able to switch between different modalities or use all of them at the same time.

A great mass notification system allows you to tailor your notifications and messages to the specific channel you are using. In fact, you can spread the same message across several different channels, such as texts, emails, voice calls, social media posts, and push notifications.

As our culture continues to advance and evolve, so does the way we communicate and receive messages.

When trying to determine which type of mass notification solution is ideal for your organization, it is best to consider some of these factors:

  • Does it offer multimodal communications?
  • Does it provide secure data transfers?
  • Is it capable of sending out reports and other documents electronically?
  • Does it have a two-way communication channel (instant messaging)?
  • Is it capable of sending out emergency alerts or does it have safety features available?
  • Does it provide app-based/web-based options, dial-in and text-in ways to initiate messages?
  • Does it allow automatic translation to many languages?
  • Does it integrate in real-time with your contact database?

If you are only leveraging a single primary communication channel, then you are missing out on the benefits of using other modes of communication. Plus, if you use a couple different channels through different software technologies, then you are missing out on the benefit of having all channels housed within one software solution.

Mass notification systems that provide multimodal communication strategies allow you to utilize a wide variety of channels, which increases your reach of contacts while being efficient and productive. All these modes should be accessed from the same page and with the click of a few buttons.

To be efficient and reduce time spent on interchanging between software, it is highly recommended that you use one platform that provides many modes.

BrightArrow Technologies has been delivering a full featured notification platform for over 20 years. We offer all of what is described here for a fair price. To learn more about how BrightArrow can satisfy your multimodal requirements, visit our website at or contact

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