Public school districts, charter schools, and private and parochial school systems alike use our services. With extensive product development and state-of-the-art voice and messaging technology, BrightArrow delivers one of the most flexible and powerful notification systems available anywhere.
-Gary Holt, Parent Involvement Coordinator, Cooke County Schools
BrightArrow Technologies has been providing solutions to K-12 institutions for over 20 years. Still owned and operated by the same visionaries who founded the company, BrightArrow continues to innovate and satisfy the needs of discriminating and demanding schools and districts across North America. The company’s philosophy is to provide a solution that adapts to the needs of your school/district, not force you to alter or change standard operating procedures to adapt to the notification system.
BrightArrow provides all of the features available in the more expensive systems, but also delivers unique benefits and features that are often not in many of the other mainstream choices. Below, explore the features and benefits while learning more about some of those unique advantages.
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A TOLL-FREE NUMBER.

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The system has the ability to create voice calls, text messages, emails and social media posts from a single page.
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The system can deliver thousands of simultaneous calls, limited only by the customer’s local phone company. The BrightArrow system scrambles the list to spread the calls among the telephone exchanges to minimize the chance of overloading any particular local carrier’s telephone circuits.
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Voice mail can be either: (1) Pre-recorded from a telephone, (2) Spoken from text using Text-to-Speech, or (3) A multi-part message with a mix of pre-recorded, typed and generated parts.
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While recording a voice mail, a user can play it back and re-record during that call, and afterwards preview and replace that message. The voice mail may be previewed over the telephone or the computer speaker.
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Recording can be either done by the system calling your telephone or the user calling a toll-free number.
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Authorized users can a designate start/end times for sending a voice mail or send the message immediately.
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The voice mail page includes a notepad, as well as an advanced feature for importing and exporting audio files.
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When delivering the voice mail, the system displays the Caller ID of the school or a user-chosen phone number.
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Voice message recipients can replay the message by pressing the Star Key
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Users can create an HTML email with a full HTML editor included for adjusting graphics, links and layout.
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Emails can include attachments (basic or linked) as well as message values in the From and Subject fields.
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Message Library: Upon clicking “Prior Messages,” any previously-created message can be reloaded and previewed.
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The message can be delivered immediately to all contacts, specific phone numbers (such as the primary home number), or even follow a contingency algorithm that dials the first number and only goes on to the subsequent number for that contact if it cannot deliver a message to the first number.
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Allows a “No Call List,” plus a mechanism for preventing the accidental scheduling of calls late at night.
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A “CC” feature is available to designate administrator phones/emails to always receive all notifications to a list.


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Your school or district can have one or more dedicated phone numbers that are specifically for the purpose of two-way emergency notification.
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The students, parents and staff are told about the dedicated phone number, and whenever anybody calls into or text to that phone number, the voice message or text message is immediately distributed to everybody designated by the school or district as the Emergency Response Team. If anybody on the Emergency Response Team replies to the text or voice message, the originator receives the reply, as well as the other members of the Emergency Response Team.
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Can be used in a special “Panic-button” approach for staff and faculty to be able to report emergency to designated staff/faculty easily and quickly.

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All contact and message data is stored on secure SSL servers with access by only three BrightArrow personnel who contractually follow the company’s strict guidelines for data privacy and security.

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Can read the home language field of the student database to determine a parent’s preferred language.
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Messages that are typed in English can be automatically translated to and spoken in 20 non-English languages. Text messages and text based emails can be translated into over 100 languages.
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The pronunciation of the text-to-speech engine for those languages can be validated with a Preview function.

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Rich set of API calls for messaging features –Reach out to BrightArrow to learn more details.

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BrightArrow offers a free two-way Direct Chat portal that allows parents, students, staff and community members to reach out to the district on a variety of topic categories (of your choosing), to ask questions, make requests, register concerns or make suggestions.
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Social media sites, such as Facebook, can offer an outlet for such communication, but BrightArrow takes it a step further by offering the two-way communication portal that allows parents to choose and reach out about specific topics in a way that the appropriate staff members receive the requests or questions and are able to address them efficiently and reliably.
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Direct Chat includes a mechanism to auto-remind or escalate questions if the internal recipient does not respond in a timely manner.
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This is a wonderful feature that opens a line of communications between the community and the school/district.

Additional Charges May Apply
- Custom Branded Mobile App – Apps available for District individual school customization, branded in school colors and logos. Syncs to your Web Calendar. Web-based Management Tool allows easy posting of news, pictures, and calendar events. Sync to your news feed and add school documents, quick links, school forms and media (pictures and online videos).
- CMS – BrightArrow integrates with many industry-leading CMS vendors for the industry’s most seamless, feature-rich and cost-effective integrated solution for website/app/notification. Please reach out to BrightArrow for a quote of the entire parent communication center.
- RallyPoint Student Evacuation System
RallyPoint is a critical communication and messaging software tool specifically designed for school emergency situations. It’s created for school administrators who want to greatly enhance parent communication, student and staff information for emergency respondents and systematic reunification of students with parents in the event of an emergency. BrightArrow has partnered with identiMetrics to improve safety, security and communication for school districts during emergency evacuations with RallyPoint.