BrightArrow for nonprofits on Blackbaud Raiser’s Edge NXT (RE NXT)
Multichannel communication for Raiser’s Edge NXT (RE NXT)
Reach every constituent by email, text, and voice from one place — personalized with live Raiser’s Edge NXT (RE NXT) data, and with text-to-give built in. BrightArrow reads your Queries directly, with no export/import.
Request a demo ➔What BrightArrow brings
Direct-to-Query integration
Unlike tools that export and re-import Blackbaud queries, BrightArrow reads your RE NXT Queries directly and live — enabling on-the-fly, fully automated messages that are always current.
Personalized email
Mail-merge fields pull each donor’s name, giving history, and ask amount from live RE NXT data.
Email, text, and voice on one page
Compose across every channel in one place, with automation that picks the right one for each supporter.
Text-to-give in every message
Embed text-to-give links in texts and emails so supporters can give in a single tap.
Speak every donor’s language
Automatic translation into 100+ languages for email and text (20+ for voice).
SMS logistics, handled
Phone-number certification and opt-in/consent setup — genuinely tricky work — done for you.
Reporting in Blackbaud
Email opens and text/voice delivery are shown in the Blackbaud constituent report window.
Backed by Blackbaud
BrightArrow is Blackbaud’s current Co-Sell Partner of the Year, with setup and training included.
Compare BrightArrow
Comparing options? See how BrightArrow stacks up — and how it extends Raiser’s Edge NXT.
Enhance RE NXT built-in email
Add personalization, text, and voice to Raiser’s Edge NXT.
BrightArrow vs Constant Contact
Multichannel vs email-first.
BrightArrow vs Mailchimp
Donor-built vs general marketing.
BrightArrow vs Tatango
Unified vs texting-only.
BrightArrow vs GivBee
Email + voice, not just SMS.
BrightArrow vs EZ Texting
Donor-aware vs generic blasts.