BrightArrow vs EZ Texting · for Raiser’s Edge NXT (RE NXT)

The EZ Texting alternative built for donors, not just texts

EZ Texting sends generic text blasts. BrightArrow sends donor-aware email, text, and voice, powered by live Raiser’s Edge NXT (RE NXT) data.

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Quick answer

Is BrightArrow a good EZ Texting alternative? Yes. EZ Texting is an easy general-purpose SMS tool, but it is not built for nonprofits and has no Raiser’s Edge NXT integration. BrightArrow adds donor-aware texting with text-to-give, personalized email, voice, and real-time RE NXT integration — from a dedicated Blackbaud partner.

EZ Texting is general-purpose SMS with no RE NXT integration.
BrightArrow adds donor-aware text-to-give, email, and voice.
Real-time RE NXT Query lists and constituent-record reporting.
Purpose-built for nonprofit fundraising, not generic blasts.

The short version

EZ Texting

A simple, affordable, general-purpose business SMS platform. Quick to start with for basic text blasts — but not nonprofit-specific: no Raiser’s Edge NXT integration, no donor-aware text-to-give, no unified email or voice.

BrightArrow

Donor-aware communication: email, text, and voice that recognize each constituent through RE NXT — with text-to-give and managed compliance.

Feature comparison at a glance

Compared for nonprofits on Blackbaud Raiser’s Edge NXT (2026). Verify current EZ Texting features at https://www.eztexting.com.

Capability	BrightArrow	EZ Texting
Direct Raiser’s Edge NXT Query integration (no export/import)	✓Direct & live	✕Manual export/import
Personalized email (merge fields)	✓Live donor data	✕SMS-focused
Attractive email templates (Newsletter Designer)	✓Wide template library	✕No email
Text messaging (SMS)	✓Unlimited length	✓Core strength
Voice calls	✓Included	✕Not offered
Email + text + voice on one page	✓Channel automation	✕Texting only
Text-to-give links in texts & emails	✓In every message	◐Generic, not donor-aware
Automatic translation	✓100+ languages (email/text); 20+ (voice)	✕Not offered
Opt-in & number certification managed	✓By BrightArrow	✓SMS opt-in tools
Deliverability / anti-SPAM services	✓Advanced, managed	◐SMS
Open & delivery reporting	✓Email + text + voice	◐SMS reporting
Results in Blackbaud constituent reports	✓In the constituent report window	✕No RE integration
Two-way, real-time messaging	✓For engaged donors	◐SMS inbox
Branded app + push notifications	✓BrightChat	✕
Pledge reminders & automated collection	✓With text-to-give links	✕
Nonprofit / Blackbaud focus	✓Co-Sell Partner of the Year	✕General business SMS
Value	✓One platform, one price	$Per-message tiers

✓ included◐ partial / limited$ extra✕ not offered

What BrightArrow brings

Donor-aware, not generic

EZ Texting is built for generic business blasts; BrightArrow recognizes each constituent through Raiser’s Edge NXT.

Texts that raise money

Text-to-give links turn a message into a gift in one tap.

Email and voice, not just SMS

Coordinate all three channels from a single platform.

Lists straight from RE NXT

Real-time Query integration keeps recipients current automatically.

The hard SMS logistics, handled

Phone-number certification and opt-in/consent setup are done for you.

Made for nonprofits

Purpose-built for fundraising, by a dedicated Blackbaud partner.

Where EZ Texting stands out

EZ Texting is a simple, affordable, general-purpose SMS platform that is quick to start with for basic text blasts.

Which should you choose?

Choose BrightArrow if you want

Donor-aware texting with text-to-give, plus email, voice, and real-time RE NXT integration purpose-built for nonprofits.

Choose EZ Texting if

You need only basic, general-purpose text blasts and don’t use Raiser’s Edge NXT or need donor features.

Frequently asked questions

Is BrightArrow a good EZ Texting alternative for nonprofits?

Yes. EZ Texting is an easy general-purpose SMS tool, but it is not built for nonprofits and has no Raiser’s Edge NXT integration. BrightArrow adds donor-aware texting with text-to-give, personalized email, voice, and real-time RE NXT integration — from a dedicated Blackbaud partner.

Does BrightArrow integrate with Raiser’s Edge NXT?

Yes — BrightArrow integrates in real time with your Raiser’s Edge NXT Queries, so lists stay current and message delivery is shown in the Blackbaud constituent report window.

Can supporters give directly from a text or email?

Yes — BrightArrow embeds text-to-give links in your texts and emails, so supporters can give in a single tap.

Is BrightArrow a Blackbaud partner?

Yes — BrightArrow is Blackbaud’s current Co-Sell Partner of the Year.

More BrightArrow comparisons for nonprofits

Comparison details are based on publicly available information and may change. If you spot anything that needs correcting, let us know and we’ll gladly update it.