BrightArrow for Blackbaud Raiser’s Edge NXT (RE NXT)
Raiser’s Edge NXT + BrightArrow: Expand how you reach every constituent
Raiser’s Edge NXT is a powerful donor-management platform, and its built-in email is a convenient way to send quick messages. Through Blackbaud’s partnership with BrightArrow, you can go much further — personalized email, text, and voice, working directly with your RE NXT data.
Request a demo ➔Quick answer
How can nonprofits expand constituent communication in Blackbaud Raiser’s Edge NXT? Raiser’s Edge NXT is where your donor data lives, with built-in email for quick, simple messages. When you want to reach constituents more personally and across more channels, Blackbaud partners with BrightArrow to add personalized (mail-merge-field) email, text, voice, text-to-give, translation, a branded app, managed deliverability, and reporting in the constituent report window, all working directly from your live RE NXT Query data.
- Raiser’s Edge NXT holds your donor data and handles quick, basic email sends.
- Through the Blackbaud–BrightArrow partnership, you add personalized email, text, and voice.
- Newsletter Designer builds attractive emails from a wide range of templates — well beyond the plain built-in editor.
- Adds unlimited-length texts and voice calls on one page, with automated channel selection.
- BrightArrow handles the hard SMS logistics — certifying a phone number and setting up opt-in — for you.
- Embeds text-to-give links in texts and emails so supporters can give in one tap.
- Automatic translation into 100+ languages for email and text (20+ for voice).
- Email opens and text/voice delivery are shown in the Blackbaud constituent report window.
- Setup and training are included, backed by a close Blackbaud partnership.
Better together: Blackbaud + BrightArrow
Raiser’s Edge NXT’s built-in email is great for quick, simple messages. When you’re ready for personalized, multichannel outreach at scale, Blackbaud’s partnership with BrightArrow lets you expand your communication — adding mail-merge-field personalization, text, voice, and more, all powered by real-time RE NXT data.
What the built-in email covers — and what BrightArrow adds through the partnership
How BrightArrow enhances the communication already in Blackbaud Raiser’s Edge NXT.
| Capability | RE NXT built-in email | With BrightArrow |
|---|---|---|
| Personalized mail-merge fields (name, giving history, ask) | ✕Not supported | ✓Live from RE NXT Queries |
| Attractive email templates (Newsletter Designer) | ◐Plain built-in editor | ✓Wide template library |
| Uses RE NXT Queries directly (no export/import) | ✓Yes | ✓Yes — real-time & automated |
| Email + text + voice on one page | ✕Email only | ✓With channel automation |
| Text-to-give links in texts & emails | ✕Not available | ✓Embedded in every message |
| Automatic translation | ✕Not available | ✓100+ languages (email/text); 20+ (voice) |
| Unlimited-length text messages | ✕Not available | ✓Yes |
| Text opt-in & phone-number certification | ✕ | ✓Set up by BrightArrow |
| Two-way, real-time messaging | ✕ | ✓For engaged constituents |
| Branded app + push notifications | ✕ | ✓BrightChat, your brand |
| Deliverability / SPAM-minimization services | ◐Basic | ✓Advanced, managed |
| Detailed open & delivery reporting | ◐Basic | ✓Email opens + text/voice |
| Results in Blackbaud constituent reports | ✓Equally functional | ✓In the constituent report window |
| Pledge reminders & automated collections | ✕Not available | ✓With text-to-give links |
| Setup & training | ◐Self-serve | ✓Provided |
Where Raiser’s Edge NXT shines
Raiser’s Edge NXT is the leading donor CRM — with the fundraising, moves-management, and analytics nonprofits rely on every day, plus built-in email for quick, simple sends. BrightArrow doesn’t replace any of that. As a close Blackbaud partner, it works alongside Raiser’s Edge NXT to expand what your team can do with constituent communication.
What BrightArrow adds through the partnership
Emails that know the donor
Mail-merge fields pull each recipient’s name, giving history, and ask amount live from your Raiser’s Edge NXT Queries — the personalization the built-in email tool can’t do. Personalized emails consistently lift opens, engagement, and giving.
Beautiful emails, no design skills
Newsletter Designer lets you build attractive, on-brand emails from a wide range of ready-made templates in minutes — a world beyond Raiser’s Edge NXT’s plain built-in editor.
Lists that never go stale
BrightArrow integrates in real time with your RE NXT Queries, so every send reflects the latest constituent data — no manual exports, no out-of-date lists.
Turn every message into a gift
Embed text-to-give links directly in your texts and emails, so supporters can give in a single tap — turning routine outreach into fundraising.
Email, text, and voice on one page
Compose across all three channels in one place, and let BrightArrow automate which channel to use for whom — instead of stitching together separate tools.
SMS logistics, handled for you
Getting SMS right means certifying a sending phone number and building the opt-in and consent mechanisms carriers require — genuinely difficult, compliance-heavy work. BrightArrow takes care of all of it for you, and supports unlimited-length texts.
Speak every donor’s language
Automatic translation into 100+ languages for email and text (20+ for voice), so supporters hear from you in their preferred language.
Deliverability you can trust
Advanced, managed services maximize inbox and answer rates across email, voice, and text — minimizing SPAM designations that quietly kill campaigns.
Reporting that lands in Blackbaud
Email opens and text/voice delivery are reported in detail and shown in the Blackbaud constituent report window — so engagement lives where your team already works.
Reach younger constituents
A BrightChat app and push notifications, branded to your organization, reach supporters who find email and texts too old — keeping the next generation of donors engaged.
Raise more, collect more
Escalated multichannel outreach drives event turnout and donations, and automates the collection of pledged gifts.
Backed by Blackbaud
BrightArrow is Blackbaud’s current Co-Sell Partner of the Year, with setup and training included — so you’re supported from day one.
Better together
Raiser’s Edge NXT gives you
A powerful donor database with fundraising, moves-management, and analytics — plus built-in email for quick, simple messages.
BrightArrow adds
Personalized (mail-merge-field) email, text and voice, text-to-give, translation, a branded app, managed deliverability, and reporting in the constituent report window — all working directly with your RE NXT Queries.
Frequently asked questions
Does BrightArrow replace Raiser’s Edge NXT?
Can I personalize emails in Raiser’s Edge NXT?
How does BrightArrow keep my lists current?
Does BrightArrow handle text-message compliance?
Is BrightArrow a Blackbaud partner?
More BrightArrow comparisons for nonprofits
Comparison details are based on publicly available information and may change. If you spot anything that needs correcting, let us know and we’ll gladly update it.